Sanders Wallis has worked in the print industry for a number of years and is now the Director of New Business Development at Wallis Printing, which is based in Atlanta, Georgia and serves the printing needs of clients throughout the state. Print is a fascinating industry and there are many interesting titbits of information that those who are unfamiliar with print may not be aware of.
Sanders Wallis has worked as both a realtor, qualified with a Georgia Real Estate License, and a businessman, as the Director of New Business Development at Wallis Printing. In his current job as Director, he attributes much of his success to the skills he learnt while working as a realtor.
One of the key skills he learned during his time as a realtor was the ability to communicate effectively. He is clear and direct, and likes to ensure that both employees and clients are on the same page as him. Sanders Wallis is honest about any business mistakes made, as he finds that being honest with clients leads to less problems later on. Presentation of the company is another skill he learned while working in real estate. Giving off a positive image is just as necessary in business as in real estate, as it means clients will spread the word about the company and propagate the good reputation of the company. Deal making and negotiation is another incredibly important skill that working as a realtor taught Sanders Wallis. He is able to come to compromises which benefit his company and the client with skill. These mutually beneficial deals are a trade mark of his work, and he enjoys being able to work to a conclusion. Sanders Wallis believes that his job as a realtor has given him an advantage in terms of business. He is able to communicate effectively, present positively for the company and to negotiate beneficial compromises. Sanders Wallis, the Director of New Business Development at Wallis Printing, has just one objective when it comes to dealing with clients; maximizing the amount of personalized customer service and its efficiency. This objective directs many of his actions within the company, and he find that it is useful in focusing him on the tasks that need to be completed. The direction that he attempts to take the company in is one of efficient customer service and he implements a range of strategies to implement this.
Personalizing customer service is important because of the benefits it provides to the company’s relationship with clients. Whether you are a fashion label or a real estate company, this strategy is bound to improve your customer service with its versatile application. To personalize customer service, re-evaluating your mindset to dealing with clients is an important first step. Instead of thinking of representatives only in terms of the whole company, consider them as individual people and tailor the way you deal with them based on their personality. This will improve negotiations and build a mutually beneficial relationship upon which business deals can be built. Making customer service more efficient can be a difficult task. Although personalizing your service will prove useful in this regard, it is not the only method of increasing efficiency. For the most part, the efficiency of customer service comes down to how effectively you are communicating and how honest you are in these interactions. Effective communication requires you to be clear and consistent in your representation of the company’s values and beliefs. Honesty is not always thought of as a positive in business, but when dealing with clients it can save you a lot of difficult work later on if you explain problems and mistakes now. Clients are more likely to forgive an honest communicator who admits mistakes and errors of judgment. Encouraging employees to implement these policies is the next challenge, but providing training and words of advice should be useful in this regard. Customer service is dependent on those who are carrying it out, so ensuring that regular evaluations are in place is another great way to meet targets for customer service development. To have an efficient department of sales people or consultants, teach them how to work with clients effectively instead of leaving them to their own devices. Sanders Wallis has worked in customer service focused positions in the real estate and printing industries, and believes that personalization and efficiency are the key to running and efficient department. Clients respond to advice that comes from honest, communicative professionals and giving positive customer service training will ensure that your company is perceived in a positive light. Sanders Wallis, Director of New Business Development for Wallis Printing, lives and works in Atlanta, Georgia. He has worked in the print industry for many years now, and prior to his current job worked as a realtor. As a member of the Georgia Association of Printing and Imaging, he is dedicated to the print business for the foreseeable future. However, as a goal-oriented person, he always sets realistic and measurable targets for himself. Whether a ten year or three-month plan, he will follow through and motivate himself to achieve his goals.
Planning and setting goals doesn’t come naturally to everyone, but making an effort to organize your future life can have more benefits than you may initially assume. The discipline and self control required to achieve specific goals can be difficult to find, but by working on first achieving small, day to day, goals it is possible to work up to larger, aspirational plans spanning over the course of many years. With specific goals set, you will develop the skills required to achieve them. Even if you fall short of your first few targets, the experience and reflective information gained mean that more is gained than lost. Setting the right kind of goals can be difficult, but the key to this is deceptively simple: all goals must be measurable. The target set must be something that you have either done or not, and it must be easy to discern where the line is drawn. Using words such as ‘more’ or ‘further’ is a trap that many people fall into, and these vague, relative terms make it difficult to measure whether you have achieved your goal or not. Instead, work in quantifiable amounts. Rather than “By the end of the month I will eat more healthy food”, say “By the end of the month I will eat five pieces of fruit or vegetables each day”. This way, you always know whether you are on target or not. Realistic goals are another aspect of goal setting that some struggle with, but the idea is that goals are not your dreams. You are not writing down what you hope to achieve, but what you believe you will achieve. If you don’t believe that your goal is possible at the start, working towards it is pointless. With large plans, break them down into small, quantifiable steps to ensure that you can achieve them. Sanders Wallis sets realistic goals and sees them through to the end. This gives him an advantage over many business people, as his plans give him something to judge every decision against, however big or small. Setting realistic goals can improve work productivity and satisfaction. Sanders Wallis is an experienced project manager who has led his teams towards achieving their goals on a number of occasions. This requires a great amount of skill, as project managers must be capable of juggling a variety of responsibilities in order to bring their projects to fruition. The following are all crucial skills that those who succeed tend to possess.
Effective Delegation It is just as important to know what you can’t do as it is to know what you can, which is where good delegation becomes important. The best project managers are capable of assembling teams that have a variety of skills, allowing them to delegate tasks to the people who are most capable of completing them. Project managers who don’t delegate often find themselves becoming overburdened by their work. Logical Thinking While it is important for project managers to create relationships with the people in their teams, they must be sure not to become too emotionally involved with them. This ensures that they can approach their projects with logical mindsets that ensure they make decisions based on what’s best for the project, unaffected by their relationships with the individual team members. Flexibility Change is an ever-present part of business, as Sanders Wallis can attest to, which is why it is vitally important that project managers are flexible and able to adapt to a wide variety of circumstances. They must be capable of trying new management styles and adapting their philosophies, in addition to using concrete data to make changes in project processes. As part of his work as the Director of New Business Development at Wallis Printing Company, Sanders Wallis is responsible for helping to design new marketing strategies with the aim of increasing exposure and generating more sales for the company. This is a task that all businesses must be capable of completing, though it can often be made difficult when operating on a budget. The following pointers should prove useful to anybody who wants to ensure they create effective campaigns for as little as possible.
Know Your Audience It is crucial that you target your marketing properly if you are working with a limited budget. This means that you need to know who your product appeals to and where you are likely to achieve the highest volumes of sales. There is little point in trying to gain exposure if the people seeing your product are unlikely to buy it. Use Social Media Social media websites, like Facebook and Twitter, offer vast marketing opportunities to people working on a budget. Creating pages related to your business is completely free, allowing you to invest your efforts into creating content and materials that encourage people to follow your pages. As you build your audience, your content will be more widely shared, thus granting you extra exposure. Network Sanders Wallis notes that it is as important to market yourself to fellow professionals as it is to gain exposure amongst your customer base. By attending networking events you will be able to meet people who may be able to provide your company with new opportunities. As part of his role as the Director of New Business Development at Wallis Printing Company, Sanders Wallis is called upon to manage a number of projects, particularly when it comes to the creation of marketing materials that are intended to draw new business in for the company. Project managers have a difficult role because there are many small tasks that they must be capable of completing in order to ensure projects are brought to fruition. The following are some of the many responsibilities that project managers must be able to meet.
Keeping The Focus On The Customer When starting out on a new project, it can become all too easy to lose sight of the fact that what you’re doing is always intended to benefit the customer. This is especially the case if the project is intended to make internal improvements to the company, rather than offering a direct service to customers. As such, project managers must be capable of figuring out why their projects benefit the company’s clients, in addition to being capable of maintain their focus, and that of their teams, to ensure that all projects are completed to a high standard. Creating Communication Channels Project managers must also understand how important communication will be to the success of their projects. This means that they need to establish proper communication channels at every level of the project, as this will allow them to communicate their needs to team members, while also offering the people in the team the opportunity to discuss any ideas or concerns they have, either with the collective or individually to the project manager. The project manager must also be capable of communicating effectively with senior management. Prioritizing Activities Many new project managers end up getting caught up in minutiae and unimportant tasks when trying to manage a project, so those who want to stay productive must be wary. This will allow them to give proper prioritization to the tasks that need to be completed as part of the project, while also allowing them to help team members who are having trouble focusing on the jobs that they need to be doing. They must be capable of managing the time of everybody in the team so that milestones are met and the projects eventual goal is reached. Staying Calm Sanders Wallis notes that complex projects will often cause people to become stressed and frustrated. This may lead to flare ups between team members, which are only made worse if the project manager approaches arguments emotionally or, even worse, by playing favorites. As such, those who succeed tend to be able to keep calm in tense situations, allowing them to make logical decisions to the benefit of both the group and the project. As the Director of New Business Development at Wallis Printing Company, Sanders Wallis is directly involved in all of the marketing efforts that the company undertakes. As such, he has developed an acute understanding of the various platforms that companies can use to market themselves. This includes social media platforms, which require an entirely different approach to more traditional marketing techniques.
Keep Pages Active It is not enough to just set up a page for your company and then leave it at that. Inactive pages do not attract followers as they offer nothing for users to engage with. This means that you need to keep your page as active as possible to give people a reason to continue visiting you. Share images and video that you find interesting and try to create content that will engage your customers and make them want to share what you have to say. Respond To All Comments Social media is essentially a technologically-advanced version of the old ‘word of mouth’ marketing strategy so you need to make a special effort to respond to any customer that addresses your company directly. It is far too easy to build a reputation for being a company that fails to respond to those who make the effort to communicate with them, which can affect your branding, eventually, your business. Limit Your Time While social media is vital to the marketing efforts of most modern companies, Sanders Wallis notes that it is important that you don’t spend your entire working day trawling around your social media pages. Instead, respond to comments when appropriate and keep the page active by posting content, before moving onto other tasks that are more vital to the day-to-day running of your company. Otherwise you may find yourself wasting your time on social media and procrastinating on the work that needs to be done. Having worked as the manager of a number of project teams in the past, Sanders Wallis understands what it takes to keep a team motivated and ensure that they deliver on all aspects of a project. There are a number of things that you can do in order to ensure you get the most out of your team, including all of the following.
Get To Know Team Members If you can establish that you have a human side and a vested interest in the development of your team members, you are going to find that they are much more willing to work for you. As such, you should take a little bit of time to learn a little more about each of your team members beyond what they do for a living. This will allow you to have further insight into the challenges their role presents and the things that motivate them to work hard. Pay Compliments Practically every employee enjoys being praised when they have done a good job, so don’t be shy to tell somebody when you are happy with their work. A simple compliment can help boost a team member’s morale and reinforces how important they are to the team dynamic. However, you should not use praise for one team member as a means to incentivize others, as this could lead to resentment in some cases. Incentive Programs Sanders Wallis notes that it is dangerous to think that team members should be solely incentivized by their salary, as many roles will require them to go above and beyond to ensure a job is completed. To remedy this, you can create an incentive program that offers extra encouragement for getting tasks completed on time and within the budget. This will give your team members something to work towards, increasing productivity as a result. Having worked as the manager of a number of project teams in the past, Sanders Wallis understands what it takes to keep a team motivated and ensure that they deliver on all aspects of a project. There are a number of things that you can do in order to ensure you get the most out of your team, including all of the following.
Get To Know Team Members If you can establish that you have a human side and a vested interest in the development of your team members, you are going to find that they are much more willing to work for you. As such, you should take a little bit of time to learn a little more about each of your team members beyond what they do for a living. This will allow you to have further insight into the challenges their role presents and the things that motivate them to work hard. Pay Compliments Practically every employee enjoys being praised when they have done a good job, so don’t be shy to tell somebody when you are happy with their work. A simple compliment can help boost a team member’s morale and reinforces how important they are to the team dynamic. However, you should not use praise for one team member as a means to incentivize others, as this could lead to resentment in some cases. Incentive Programs Sanders Wallis notes that it is dangerous to think that team members should be solely incentivized by their salary, as many roles will require them to go above and beyond to ensure a job is completed. To remedy this, you can create an incentive program that offers extra encouragement for getting tasks completed on time and within the budget. This will give your team members something to work towards, increasing productivity as a result. |
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