As part of his work as the Director of New Business Development at Wallis Printing Company, Sanders Wallis is responsible for helping to design new marketing strategies with the aim of increasing exposure and generating more sales for the company. This is a task that all businesses must be capable of completing, though it can often be made difficult when operating on a budget. The following pointers should prove useful to anybody who wants to ensure they create effective campaigns for as little as possible.
Know Your Audience
It is crucial that you target your marketing properly if you are working with a limited budget. This means that you need to know who your product appeals to and where you are likely to achieve the highest volumes of sales. There is little point in trying to gain exposure if the people seeing your product are unlikely to buy it.
Use Social Media
Social media websites, like Facebook and Twitter, offer vast marketing opportunities to people working on a budget. Creating pages related to your business is completely free, allowing you to invest your efforts into creating content and materials that encourage people to follow your pages. As you build your audience, your content will be more widely shared, thus granting you extra exposure.
Sanders Wallis notes that it is as important to market yourself to fellow professionals as it is to gain exposure amongst your customer base. By attending networking events you will be able to meet people who may be able to provide your company with new opportunities.
As part of his role as the Director of New Business Development at Wallis Printing Company, Sanders Wallis is called upon to manage a number of projects, particularly when it comes to the creation of marketing materials that are intended to draw new business in for the company. Project managers have a difficult role because there are many small tasks that they must be capable of completing in order to ensure projects are brought to fruition. The following are some of the many responsibilities that project managers must be able to meet.
Keeping The Focus On The Customer
When starting out on a new project, it can become all too easy to lose sight of the fact that what you’re doing is always intended to benefit the customer. This is especially the case if the project is intended to make internal improvements to the company, rather than offering a direct service to customers. As such, project managers must be capable of figuring out why their projects benefit the company’s clients, in addition to being capable of maintain their focus, and that of their teams, to ensure that all projects are completed to a high standard.
Creating Communication Channels
Project managers must also understand how important communication will be to the success of their projects. This means that they need to establish proper communication channels at every level of the project, as this will allow them to communicate their needs to team members, while also offering the people in the team the opportunity to discuss any ideas or concerns they have, either with the collective or individually to the project manager. The project manager must also be capable of communicating effectively with senior management.
Many new project managers end up getting caught up in minutiae and unimportant tasks when trying to manage a project, so those who want to stay productive must be wary. This will allow them to give proper prioritization to the tasks that need to be completed as part of the project, while also allowing them to help team members who are having trouble focusing on the jobs that they need to be doing. They must be capable of managing the time of everybody in the team so that milestones are met and the projects eventual goal is reached.
Sanders Wallis notes that complex projects will often cause people to become stressed and frustrated. This may lead to flare ups between team members, which are only made worse if the project manager approaches arguments emotionally or, even worse, by playing favorites. As such, those who succeed tend to be able to keep calm in tense situations, allowing them to make logical decisions to the benefit of both the group and the project.