Sanders Wallis, the Director of New Business Development at Wallis Printing, has just one objective when it comes to dealing with clients; maximizing the amount of personalized customer service and its efficiency. This objective directs many of his actions within the company, and he find that it is useful in focusing him on the tasks that need to be completed. The direction that he attempts to take the company in is one of efficient customer service and he implements a range of strategies to implement this.
Personalizing customer service is important because of the benefits it provides to the company’s relationship with clients. Whether you are a fashion label or a real estate company, this strategy is bound to improve your customer service with its versatile application. To personalize customer service, re-evaluating your mindset to dealing with clients is an important first step. Instead of thinking of representatives only in terms of the whole company, consider them as individual people and tailor the way you deal with them based on their personality. This will improve negotiations and build a mutually beneficial relationship upon which business deals can be built.
Making customer service more efficient can be a difficult task. Although personalizing your service will prove useful in this regard, it is not the only method of increasing efficiency. For the most part, the efficiency of customer service comes down to how effectively you are communicating and how honest you are in these interactions. Effective communication requires you to be clear and consistent in your representation of the company’s values and beliefs. Honesty is not always thought of as a positive in business, but when dealing with clients it can save you a lot of difficult work later on if you explain problems and mistakes now. Clients are more likely to forgive an honest communicator who admits mistakes and errors of judgment.
Encouraging employees to implement these policies is the next challenge, but providing training and words of advice should be useful in this regard. Customer service is dependent on those who are carrying it out, so ensuring that regular evaluations are in place is another great way to meet targets for customer service development. To have an efficient department of sales people or consultants, teach them how to work with clients effectively instead of leaving them to their own devices.
Sanders Wallis has worked in customer service focused positions in the real estate and printing industries, and believes that personalization and efficiency are the key to running and efficient department. Clients respond to advice that comes from honest, communicative professionals and giving positive customer service training will ensure that your company is perceived in a positive light.
Sanders Wallis, Director of New Business Development for Wallis Printing, lives and works in Atlanta, Georgia. He has worked in the print industry for many years now, and prior to his current job worked as a realtor. As a member of the Georgia Association of Printing and Imaging, he is dedicated to the print business for the foreseeable future. However, as a goal-oriented person, he always sets realistic and measurable targets for himself. Whether a ten year or three-month plan, he will follow through and motivate himself to achieve his goals.
Planning and setting goals doesn’t come naturally to everyone, but making an effort to organize your future life can have more benefits than you may initially assume. The discipline and self control required to achieve specific goals can be difficult to find, but by working on first achieving small, day to day, goals it is possible to work up to larger, aspirational plans spanning over the course of many years. With specific goals set, you will develop the skills required to achieve them. Even if you fall short of your first few targets, the experience and reflective information gained mean that more is gained than lost.
Setting the right kind of goals can be difficult, but the key to this is deceptively simple: all goals must be measurable. The target set must be something that you have either done or not, and it must be easy to discern where the line is drawn. Using words such as ‘more’ or ‘further’ is a trap that many people fall into, and these vague, relative terms make it difficult to measure whether you have achieved your goal or not. Instead, work in quantifiable amounts. Rather than “By the end of the month I will eat more healthy food”, say “By the end of the month I will eat five pieces of fruit or vegetables each day”. This way, you always know whether you are on target or not.
Realistic goals are another aspect of goal setting that some struggle with, but the idea is that goals are not your dreams. You are not writing down what you hope to achieve, but what you believe you will achieve. If you don’t believe that your goal is possible at the start, working towards it is pointless. With large plans, break them down into small, quantifiable steps to ensure that you can achieve them.
Sanders Wallis sets realistic goals and sees them through to the end. This gives him an advantage over many business people, as his plans give him something to judge every decision against, however big or small. Setting realistic goals can improve work productivity and satisfaction.