In his role as the Director of New Business Development, Sanders Wallis is responsible for making sure that the marketing materials that Wallis Printing Company puts out are up to a high standard and are capable of drawing more eyes to the business. There are a lot of things that distinguish good marketing materials from bad, including all of the following qualities.
It is important to remember that each of your potential customers only has a limited amount of time in the day and they are likely not going to spend much of it perusing marketing materials from random companies. This means that you need to make sure that yours stand out from the moment a person comes into contact with them. Whether it’s a catchy slogan, the use of color of the design of the materials themselves, something needs to attract the reader’s eye to the point where they give it more than just a cursory glance.
Keep It Simple
Once you have the reader’s attention, you need to get straight to the point of what you are offering. Don’t spend too much time on explanations that nobody wants to read and instead keep things sharp and succinct, offering just enough information so that they understand what you have to offer, while also leaving room for further explanation when they contact you.
The materials you use for your marketing materials are surprisingly important. Sanders Wallis notes that materials printed on poor quality paper will reflect directly on the company and lead the reader to making assumptions before they have even really discovered anything about your service. Another thing to keep in mind is the use of recycled materials, particularly if your company makes a big deal about being environmentally friendly. Make sure to use a printing company that is able to offer a range of options and advice.
During the course of his career at Wallis Printing Company, Sanders Wallis has come to understand just how important it is to have the correct project team if you are going to be able to deliver the sort of service that your clients expect. Proper management is essential in these circumstances, so he has developed the following pointers that boil down the essence of successful project management.
Before the team gets working on the project, you need to set goals for them to work towards. This should include a final goal and all of the milestones that must be reached before you can reach that final goal. This not only allows you to structure the work accordingly, but also provides the team with the motivation that they need to keep striving towards the final goal. Without an end product in mind, you may find the team starts questioning the purpose of the project and their role in the team.
Anybody who has worked under a project manager who simply doesn’t care about the project knows how demoralizing a lack of enthusiasm can be for the team. As such, to be successful in the role you need to bring a high level of enthusiasm and positivity to the job. Never let project issues bring you down or make you lose focus and use your enthusiasm to keep morale high amongst the rest of the team.
Picking The Right People
Every single member of a project team has a different skillset, so Sanders Wallis always points to how important it is to assign the right jobs to the right people in order to take advantage of this. Consider what each member of the team brings to the table and the various jobs that need to be completed before assigning work.