As the Director of New Business Development at Wallis Printing Company, Sanders Wallis is directly involved in all of the marketing efforts that the company undertakes. As such, he has developed an acute understanding of the various platforms that companies can use to market themselves. This includes social media platforms, which require an entirely different approach to more traditional marketing techniques.
Keep Pages Active
It is not enough to just set up a page for your company and then leave it at that. Inactive pages do not attract followers as they offer nothing for users to engage with. This means that you need to keep your page as active as possible to give people a reason to continue visiting you. Share images and video that you find interesting and try to create content that will engage your customers and make them want to share what you have to say.
Respond To All Comments
Social media is essentially a technologically-advanced version of the old ‘word of mouth’ marketing strategy so you need to make a special effort to respond to any customer that addresses your company directly. It is far too easy to build a reputation for being a company that fails to respond to those who make the effort to communicate with them, which can affect your branding, eventually, your business.
Limit Your Time
While social media is vital to the marketing efforts of most modern companies, Sanders Wallis notes that it is important that you don’t spend your entire working day trawling around your social media pages. Instead, respond to comments when appropriate and keep the page active by posting content, before moving onto other tasks that are more vital to the day-to-day running of your company. Otherwise you may find yourself wasting your time on social media and procrastinating on the work that needs to be done.