As part of his work as the Director of New Business Development at Wallis Printing Company, Sanders Wallis is responsible for helping to design new marketing strategies with the aim of increasing exposure and generating more sales for the company. This is a task that all businesses must be capable of completing, though it can often be made difficult when operating on a budget. The following pointers should prove useful to anybody who wants to ensure they create effective campaigns for as little as possible.
Know Your Audience
It is crucial that you target your marketing properly if you are working with a limited budget. This means that you need to know who your product appeals to and where you are likely to achieve the highest volumes of sales. There is little point in trying to gain exposure if the people seeing your product are unlikely to buy it.
Use Social Media
Social media websites, like Facebook and Twitter, offer vast marketing opportunities to people working on a budget. Creating pages related to your business is completely free, allowing you to invest your efforts into creating content and materials that encourage people to follow your pages. As you build your audience, your content will be more widely shared, thus granting you extra exposure.
Sanders Wallis notes that it is as important to market yourself to fellow professionals as it is to gain exposure amongst your customer base. By attending networking events you will be able to meet people who may be able to provide your company with new opportunities.