As the Director of New Business Development at Wallis Printing Company, Sanders Wallis is directly involved in all of the marketing efforts that the company undertakes. As such, he has developed an acute understanding of the various platforms that companies can use to market themselves. This includes social media platforms, which require an entirely different approach to more traditional marketing techniques.
Keep Pages Active It is not enough to just set up a page for your company and then leave it at that. Inactive pages do not attract followers as they offer nothing for users to engage with. This means that you need to keep your page as active as possible to give people a reason to continue visiting you. Share images and video that you find interesting and try to create content that will engage your customers and make them want to share what you have to say. Respond To All Comments Social media is essentially a technologically-advanced version of the old ‘word of mouth’ marketing strategy so you need to make a special effort to respond to any customer that addresses your company directly. It is far too easy to build a reputation for being a company that fails to respond to those who make the effort to communicate with them, which can affect your branding, eventually, your business. Limit Your Time While social media is vital to the marketing efforts of most modern companies, Sanders Wallis notes that it is important that you don’t spend your entire working day trawling around your social media pages. Instead, respond to comments when appropriate and keep the page active by posting content, before moving onto other tasks that are more vital to the day-to-day running of your company. Otherwise you may find yourself wasting your time on social media and procrastinating on the work that needs to be done. Having worked as the manager of a number of project teams in the past, Sanders Wallis understands what it takes to keep a team motivated and ensure that they deliver on all aspects of a project. There are a number of things that you can do in order to ensure you get the most out of your team, including all of the following.
Get To Know Team Members If you can establish that you have a human side and a vested interest in the development of your team members, you are going to find that they are much more willing to work for you. As such, you should take a little bit of time to learn a little more about each of your team members beyond what they do for a living. This will allow you to have further insight into the challenges their role presents and the things that motivate them to work hard. Pay Compliments Practically every employee enjoys being praised when they have done a good job, so don’t be shy to tell somebody when you are happy with their work. A simple compliment can help boost a team member’s morale and reinforces how important they are to the team dynamic. However, you should not use praise for one team member as a means to incentivize others, as this could lead to resentment in some cases. Incentive Programs Sanders Wallis notes that it is dangerous to think that team members should be solely incentivized by their salary, as many roles will require them to go above and beyond to ensure a job is completed. To remedy this, you can create an incentive program that offers extra encouragement for getting tasks completed on time and within the budget. This will give your team members something to work towards, increasing productivity as a result. Having worked as the manager of a number of project teams in the past, Sanders Wallis understands what it takes to keep a team motivated and ensure that they deliver on all aspects of a project. There are a number of things that you can do in order to ensure you get the most out of your team, including all of the following.
Get To Know Team Members If you can establish that you have a human side and a vested interest in the development of your team members, you are going to find that they are much more willing to work for you. As such, you should take a little bit of time to learn a little more about each of your team members beyond what they do for a living. This will allow you to have further insight into the challenges their role presents and the things that motivate them to work hard. Pay Compliments Practically every employee enjoys being praised when they have done a good job, so don’t be shy to tell somebody when you are happy with their work. A simple compliment can help boost a team member’s morale and reinforces how important they are to the team dynamic. However, you should not use praise for one team member as a means to incentivize others, as this could lead to resentment in some cases. Incentive Programs Sanders Wallis notes that it is dangerous to think that team members should be solely incentivized by their salary, as many roles will require them to go above and beyond to ensure a job is completed. To remedy this, you can create an incentive program that offers extra encouragement for getting tasks completed on time and within the budget. This will give your team members something to work towards, increasing productivity as a result. Sanders Wallis is the Director of New Business Development at Wallis Printing Company, which means he is regularly put in charge of projects, particularly those related to the creation of marketing materials. He believes that all great project managers have a particular skillset that makes then suitable for the job and points to the following traits as being absolutely essential.
A Good Listener As a project manager you need to be able to communicate instructions to your team as needed, but it is also important that you are able to listen when needed. Team members will want to speak to their manager when issues arise or they have ideas that may help the project to run smoother, so make sure to offer them the opportunity to do so on a regular basis. This can be done by holding weekly team meetings and operating an open door policy for team members who need to talk. Positivity Morale is vital when working on any project, as low morale may lead to a drop in productivity, which has a direct effect on the quality of your team’s work and how quickly they can deliver. As a project manager, you need to understand that your own attitude will often have a part to play in the attitude of the rest of your team members. If you approach tasks from a negative standpoint, you are going to find it much more difficult to maintain your team’s morale and keep them enthused at all times. Strong Knowledge Sanders Wallis points out that project managers are meant to understand everything about the project and their company, so you need to make sure you offer this knowledge to your team members. If you don’t you may find that they struggle to respect you, which can have an effect on productivity. |
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