As a business offering a valuable service, you will make your bread and butter by generating leads and following up on them. Clients need your services, and it’s your job to find them and bring them into the fold. Your business will only survive if you can bring in clients that will do business with your firm for years to come. Building this loyalty takes time and a leap of faith by the customer. In order to get the client to take this leap of faith, you will need to be able to not only present your company and brand in a succinct, positive way, you will also need to be able to close the sale with your follow-up.
Good Salespeople have a roster of clients they can pull up and show as proof they are bringing in more clients. In the end, it doesn’t matter how they know the people on their sales lists, just that they convinced them to do business with your company. Account managers and salespeople have to be able to generate leads from almost everywhere, family connections, friend groups, in addition to traditional ways of finding leads like trade shows and conventions. Sanders Wallis has been generating leads for his company, Wallis Printing for many years. He worked his way up in the company from an account executive responsible for bringing in new business and keeping clients happy to become the Director of New Business Development. Wallis has always shown a talent for bringing in clients and works with the CEO and the COO of Wallis Printing to evaluate the sales staff. Comments are closed.
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